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Bottom-up retailing reinvigorates the podium and activates city streets.
Woods Bagot and Harry Seidler & Associates collaborated to provide a concept to reinvigorate the podium of the MLC Centre in order to cement its reputation as the pre-eminent office, retail and urban address in Martin Place and the CBD. The concept provided an opportunity for a strategic review of the entire development, and a masterplanned, holistic approach to future building works.
Talk to Domenic Alvaro about Retail
The design strives to preserve the existing Seidler legacy, through adaptive reuse of the existing precast architecture expression while creating a distinctly new organic ‘ribbon’ to unite the entire development’s composition.
The MLC Centre is an important connective link in the city, and is surrounded by a series of activated city streets. Maintaining and enhancing the centre’s role as a connective destination – specifically between Martin Place and King Street – is crucial to its continued success. The reactivation of Lees Court and Rowe Street as a natural and vibrant city laneway provides a fantastic opportunity for growth within the urban realm, in keeping with the City of Sydney’s Laneway Revitalisation Plan.
The Centre’s relationship to Martin Place creates a public plaza, drawing people into the retail, food offerings and also acts as a key address to the tower lobby.
The podium comprising retail, restaurant, food court and associated public realm are important aspects in elevating the status of the MLC development. It is the marriage of three elements: public space, retail and commercial identity that is key to the ongoing success of the MLC Centre as an urban icon.