East Coast Flagship

The design team sought to create a gallery-like space with an experiential environment. The result is a cross between an all white gallery space and a perfumer’s studio. The fragrance brand itself is the star of a brutalist, punk rock inspired space. The display island and cash-wrap are rectilinear volumes of custom-made board-formed concrete. Wall slots fitted with color-changing LED tape are intended to evoke different customer emotions.

A custom-made shelving unit, composed of black acrylic spikes provides a home for the labels collections while floating black shelves create another display area. Neon graphics and a sculptural custom made black glass chandelier establish a moody element to the store. Plans for the space include hosting monthly programing and gatherings.