West Coast Flagship

Building on a design-focused collaboration that began with DS& Durga’s first two retail locations, the 1,042 sf store in Venice Beach marks the fragrance house’s west coast flagship. Designed to work in concert with the brand but adapted to a California sensibility, the store features a John Lautner-inspired sculptural ceiling that creates a feeling of volume and openness.

Poured concrete that evokes rammed earth and acrylic pyramid stud finishes are part of the same aesthetic family established with the east coast stores. Curved walls create distinct areas within the space and distinguish transactional areas like the point-of-sale area from other parts of the store without cutting off the flow of movement. A back space for events and in-store activations was inspired by James Turrell and works in concert to create a warm and inviting space.

The project’s design produces an experience that pays homage to nature through a contemporary and urban lens and embodies the brand’s motto of “Perfume is Armchair Travel.”