Auckland, New Zealand
Masdar City, Abu Dhabi
London, United Kingdom
Brooklyn, New York
of People Architecture
Throughout our global history, cultural rituals have evolved and become further exposed via new mediums of connection. They have awakened our imaginations and raised our expectations for what is possible.
Borders, jurisdictions and continents have given way to boundaryless digital communities and cultural movements that are moving faster than ever before.
As designers, we must grow alongside the complexities of this ever-changing world with a diversity of thought and inclusiveness of perspective.
To design in this world is to design with the understanding that the greatest human endeavor is our passion for celebration – those festivals of experience.
Because if we are to make an impact beyond design, we must create a world where architecture is revered for its service more than its style.
This is what we call People Architecture.
A belief that shapes how we see the world differently. A conviction that the values of end users and the values of design are one and the same. People Architecture is a celebration of diversity and prosperity across cultures, propelled by a shared sense of empathy that is inclusive of flexibility and built to adapt.
Every person within our organisation must contribute to the idea that we can shift the direction of an entire industry to appeal more to human instinct, the human condition and human sensibilities.
But the process of architecture is not singular. Design is one of many inputs. We are dependent on the collective knowledge of clients and communities in a continual process of study, experimentation and making.
We are a multi-studio, cross-disciplinary organization.
We are a reflection of the collisions of ideas that occur continuously across the world.
We inspire innovation with inclusiveness.
We are Woods Bagot.