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IMG_1699 from Woods Bagot on Vimeo.
Transformation of the historic Xi’an textile mill into a world-class entertainment and retail destination.
“We’re embracing a real world shift in awareness towards social collateral fuelled by a generations who increasingly prioritise meaningful experience over material possessions.”
Director, Regional Executive Chair – China
All Retail leadership
Xi’an, China
of millennial’s spending is on experience-related purchases.