Product Experience

The products and the processes are the heroes in Sculptform’s new showroom and studio

Sculptform

Retail

AU

Sculptform produces feature wall, ceiling, and façade systems; naturally, they manufactured the undulating timber ceiling for their new city showroom. What visitors experience is a physical connection to their work – something that can’t be found online.

Project details

The creative concept for the events-oriented space takes visitors on a physical loop around a central workshop and creativity incubator. What people engage with is something that can’t be found online – a physically immersive connection to Sculptform’s products and the processes. The ambitious design for continuity and flow challenged Sculptform to develop new capabilities in steam-bent timber battens, resulting in crafted spatial forms such as the undulating curved ceiling.

The feature lighting is by Rakumba Lighting , which shares the space with Sculptform in a creative partnership between the two businesses.

Location
Melbourne, Australia
Client
Sculptform
Completed
2020
Awards
  • 2020 Best of Year (BOY) – International Showroom, Commendation

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