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A high-end multi-service experience for an innovative beauty enhancement clinic.
Oubang beauty is a leading practice of holistic beauty care in China. The founder’s philosophy of ’empowerment to women’ and ‘control of one’s own sense of beauty’, is supported by Oubang’s innovative integrated cosmetic surgery and non- surgical services. The science-based approach focuses on awakening the body’s innate regenerative capabilities.
One of two new locations in Shanghai, Changning is the newest clinic in Oubang’s portfolio. Both locations had been previously designed and construction had commenced. Following the success of the design direction established in Oubang Zhengzhou, W-B were engaged to roll- out the refreshed brand image for these additional locations.
Talk to Pearl Huang about Health
For Changning it was about defining the experience sequence – transitioning seamlessly from public, semi-public to the private zones and creating a sense of solitude away from the urban environment at its doors.
The design language and philosophy are a continuation from Zhengzhou but tailored to each unique quality of its location.