London, United Kingdom
New York, New York
Masdar City, Abu Dhabi
Auckland, New Zealand
A high-end multi-service experience for an innovative beauty enhancement clinic.
Oubang beauty is a leading practice of holistic beauty care in China. The founder’s philosophy of ’empowerment to women’ and ‘control of one’s own sense of beauty’, is supported by Oubang’s innovative integrated cosmetic surgery and non-surgical services. The science-based approach focuses on awakening the body’s innate regenerative capabilities.
Talk to Pearl Huang about Health
Shanghai Oubang is realised in two locations – Hongqiao for the company’s prominent HQ and Changning as a new clinic in their portfolio. Both locations had been previously designed and construction had commenced. Following the success of the design direction established in Oubang Zhengzhou, W-B were engaged to roll-out the refreshed brand image for these additional locations.
The approach for Hongqiao was to embrace and leverage the unique qualities of the site – a three floor central atrium with retractable roof and an extensive private garden. The project will see a focus on enhancing the client arrival through the exterior landscaping and on to the communal spaces within.