Simon Lincoln

Principal

Simon is a Principal at Woods Bagot with extensive international experience across London, Dubai, Abu Dhabi, Beijing, Hong Kong, and Australia. Before joining Woods Bagot, he was Asia Pacific Director at Make Architects’ Sydney studio, where he led the firm’s Australian launch and major projects like the award-winning Brookfield Place Sydney.

Simon specialises in commercial developments, heritage repurposing, hotels, retail, multi-residential and transport hubs, blending global insights with local context. He has extensive experience leading design excellence competitions, particularly for residential towers, driving design quality and innovation. Deeply engaged in the design community, Simon serves as a judge for prestigious awards and acts as an ambassador for Good Design Australia.

Over 11 years in Sydney, he has built strong client relationships and established a trusted professional network.

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