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The first commercial plaza in West Bund, Shanghai’s emerging art and media precinct, the W-B designed AI PLAZA has picked up multiple local and international awards – including the 2022 Global RLI awards, World Architecture News(WAN) Awards and CREDAWARD.
Located next to Shanghai AI Tower and surrounded by a large swathe of art galleries and museums, AI Plaza has been designed as an interactive “tech-galarie” experience from the inside out. The space aims to pay homage to the spirit of creativity and creates a brand-new urban landmark for Shanghai city following its grand opening at the end of 2021.
Designed to welcome visitors with seasonal art installations, the whole façade has been turned into a vertical commercial gallery – creating a dynamic interface between the outdoor pedestrian environment and the retail spaces inside.
Inside, the design team adopted a borderless design approach to juxtapose nature, art and humanism with technology, providing various stages for tenants and customers to connect and engage with each other.
The space boasts the tallest interactive digital wall in the region, creating a wonderful opportunity for digital artists to show their work.
Virtual reality elements create a science and technology palace.
The light and bright atrium is a fresh environment for shoppers and explorers to spend their time.
Mirrored elements referencing natural forms allow visitors see themselves within the retail landscape.
Pearlescent interior scenery.
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