Tribes, not trends.

True to character, the design approach for Diageo mimicked the mix of a cocktail: base, modifier, and garnish. Neutral and grounded, but still charming, heritage is the base. Heritage stone and ceilings contextualise champagne bronze powercoat and molding details that allow the pops of colour and texture representing the Diageo brand (the modifier) to draw focus. The brands, or the garnish, are the heroes of the space – with the product display, innovation wall, gallery, lounge, and bar all elevating brands to a level akin to how a gallery displays art.

By using Transport House as a base from which to hero its own character, Diageo’s is a magnetic office where like minds can meet. Encased in history and elevated by location, the bar and surrounding space feel like a new classic – it’s easy to imagine it as the place where the next great cocktail is invented.