New parkside living

Delivering all interiors for the first phase of open-market residential buildings at Brent Cross Town

Brent Cross Town

ResidentialIn Progress

Brent Cross Town

Related Argent has officially launched the first phase of market sale residential buildings, with all interiors by Woods Bagot. 

The Woods Bagot London Studio announced its appointment in 2021 and is delivering all interiors for the first two market residential buildings which includes 300 homes and amenities areas. The scope also extended to the Visitor Pavilion and which includes the Spruce and Larch café.

Brent Cross Town is a major regeneration scheme in North London, formed through a joint venture partnership led by Barnet Council and Related Argent. It is part of wider project, the Brent Cross Cricklewood regeneration programme, including the brand-new Brent Cross West Station which will connect Brent Cross to King’s Cross in 12-minutes. In addition to a significant residential offer, there will be  both office and retail space, sports facilities, student accommodation and schools both new and improved.

Project details

Working closely with Related Argent’s team, Woods Bagot’s interiors concept takes inspiration from the local history of the arts and crafts and Art Deco, but with a contemporary flavour, further inspired by the history of the nearby Hampstead Garden Suburb.

Julian Cross, Woods Bagot Principal and Design Lead for Europe, comments: “Following the completion of the Visitor Pavilion, the sales launch of these two residential buildings marks a significant step forward for the Brent Cross Town masterplan.

“It’s an amazing opportunity to be a part of the team delivering this scheme, especially when partnering with Related Argent whose vision for people-centric spaces, with a focus on a net-zero design, is very much aligned with our own values at Woods Bagot.”

Tom Goodall, Partner and Head of Residential for Related Argent says: “Brent Cross Town will offer something unique to London; a new neighbourhood set around 50 acres of parks and playing fields but within 12 minutes of Zone 1 London. It will be a place which supports health and wellbeing and maximises the opportunities offered by our new flexible lifestyles. As well as being focussed on providing great new homes, we are focussed on creating the best place to live in the capital.”

Nina Coulter, UK Board Director & Director of Residential Development Sales at Savills, says: “Brent Cross Town is the most important new residential development launch in London in 2022. Post the pandemic there is a strong “green premium” with homeowners wanting to live in a healthy environment. With its green spaces and commitment to the environment, Brent Cross Town is ahead of many other developments.”

Introducing Brent Cross Town

Brent Cross Town will be a true 15-minute town, with facilities and amenities residents need for daily life available within walking distance. The apartments launching today are the first of 6,700 new homes at Brent Cross Town, all of which will benefit from a new high street, bringing together well-known and independent shops, cafes and restaurants, complemented by exceptional indoor and outdoor sports and wellness facilities. The neighbourhood will have eight new public squares, wide pedestrian boulevards and landscaped parks. It is the ideal destination for people’s changing lifestyles and supports more flexible ways of living and working in London.

Brent Cross Town is the largest urban regeneration project to be undertaken in London by a single developer. It is being delivered by Related Argent and includes the team behind the redevelopment of King’s Cross. The new town offers exceptional connectivity. London St Pancras International and King’s Cross stations will be just 12-minutes away via the new Brent Cross West station, and Brent Cross underground station provides services to central London every five minutes.

Brent Cross Town has also committed to be a net zero carbon town by 2030, at the latest. It will achieve this with the creation of highly energy efficient homes and offices, and through innovative design and build techniques which reduce their carbon footprint. Brent Cross Town has also partnered with Vattenfall, the Swedish Government-owned power company to build a state-of-the-art district heat network that will deliver affordable, reliable, low-carbon heating and hot water to all Brent Cross Town residents. The district heat network removes the need for individual boilers in each home and ensures heating and hot water is always available.

New Parkside Living

The Ashbee and The Delamarre are comprised of 277 apartments ranging from studios to one, two and three-bedroom apartments, including maisonettes. Each building has its own distinct aesthetic with interiors by Woods Bagot.

The Ashbee offers 107 studio, one, two and three-bedroom apartments, including maisonettes, with balconies and terraces on the upper floors. These range from 481 square feet (44.8 m2) up to 1,706 square feet (158.5 m2). The Ashbee is an elegant building with contemporary stepped brick facades. Its modern interiors draw on the design principles of the Arts & Crafts architecture of Hampstead Garden Suburb and Golders Green, associated with Ebenezer Howard and Harriet Bennett.

The Delamarre offers 170 studio, one, two and three bedroom apartments, ranging from 487 square feet (45.2 m2) to 950 square feet (88.3 m2). A contemporary interpretation of Art Deco, the interiors of The Delamarre reflects the work of key North London figures such as Ernst Freud. The striking bay-fronted brick mansion building is inspired by the Edwardian mansion blocks of neighbouring Hampstead and Highgate, with full-height windows and balconies, and wrap-around terraces for apartments on the upper floors and a private podium garden at centre of the building.


London, United Kingdom
Related Argent
Interior design & delivery
Brent Cross Town
Brent Cross Town
Brent Cross Town
Brent Cross Town
Brent Cross Town
Residential at Woods Bagot