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Woods Bagot helps to deliver the Visitor Pavilion as part of its interior design role at the Brent Cross Masterplan
Woods Bagot was appointed by Argent Related to deliver all interiors for the first phase of residential buildings within the Brent Cross Town masterplan. As part of this appointment, the team has also assisted in the delivery of the newly opened Visitor Pavilion. This is the neighbourhood’s first building and a temporary space, comprising a café, exhibition spaces and show apartments, all of which showcase the vision for the wider scheme.
Talk to Julian Cross about Residential
Brent Cross Town is Argent Related’s and Barnet Council’s 180-acre, £7bn masterplan. The 8,000 square foot Pavilion has been designed by Moxon Architects and specialist engineers Expedition, with the fit-out by Woods Bagot and construction by Red Construction.
The focus for the Pavilion fit-out was on representing the masterplan’s overall aspirations – reflecting a new town that strives to improve people’s quality of life within the city. This needed to be a place that is customer focused, clearly demonstrating the product and taking the customer on an engaging and authentic brand journey. Woods Bagot worked closely with the client and the wider design team on how the Pavilion could articulate an authentic piece of London. The main design pillars are the use of sustainable and re-usable materials, natural crafted elements, natural colours, and the introduction of greenery that would make the space look and feel more like an open garden in the city.
The Ground floor entrance is a point of arrival that underpins the values and principles of the overall development and brand experience. This is a space that feels welcoming & inclusive while being ambitious and inspirational. This features brave and individual curated spaces for business, learning and play – artwork. A strong element of this arrival point is the views through the rest of the spaces that provide a connection to nature.
Just beyond the main entrance is the café, Spruce & Larch, which draws inspiration from the quintessentially English potting shed and the garden suburb. This light and open space is a place for all to come together, promoting wellbeing, relaxation, and a more informal place for work. Strong features of the café are the threshold plant display wall as you enter from the main exhibition space and the suspended plants for sale, adding another layer to the space’s customer engagement.
The main exhibition space is on the same level and is designed as an open gallery for exhibitions and events, with a permanent exhibition about the Brent Cross Town development and one of the large-scale neighborhood models.
On the first and second floor, visitors can immerse themselves in the future homes of Brent Cross Town, with the two show suite apartments (1bed and 2bed) and a second exhibition space. There is also an open-air viewing terrace, with views spanning the whole development. Outside, is a beautifully planted garden area, created by Townshend Landscape Architects.
The Visitor Pavilion embodies Brent Cross Town’s pledge to be net-zero by 2030. It is designed with low impact materials, including Glulam beams and Cross Laminated Timber (CLT) prefabricated panels, chosen for their lowered embodied carbon footprint, and faster build time which generates less construction waste. Off-site manufacture and energy-efficient operating systems were chosen, and all materials have been considered for reusability or recycling once the structure is dismantled.
Photography by Jack Hobhouse
Jersey City, New Jersey
12 Jul 23