Airports are establishing their place on the retail map as destinations in their own right, with airport authorities around the globe expanding their retail and F&B offerings to appeal to the discerning tastes of international travelers.
In Asia in particular, this push is leading to increasingly creative and dynamic concepts in airport retail design as vendors endeavour to create ever more unique flagship stores.
Woods Bagot Hong Kong studio was engaged by DFS Group to deliver eye-catching and memorable luxury retail stores that would stop travellers in their hurried shuffle between gates, encouraging them to stop and linger. Store designs were developed for Changi Airport Terminals 1, 2 and 3, with major structural alterations undertaken for the two larger stores at Terminals 2 and 3. Woods Bagot created voids in both of these stores and reconfigured the existing facades to maximise retail frontage, while opening up access and sightlines.
In one, a dramatic, sweeping canopy presides over a double-height void, centring the space around the high-profile tasting bar located at its base — the true focal point the space. An impressive double-storey display of wines and spirits lines the walls of the balconies around the void edge, delivering show-stopping visibility of the merchandise on offer.