Kerry Parkside is a world-class integrated commercial and residential property, with grade A offices, serviced apartments, a hotel and shopping centre, all set amidst a spacious and leafy landscape. The retail complex also serves as a binding element for the newly established urban area, bringing together communities and acting as a de facto town centre for new residents.
Kerry Parkside serves as a gateway to the Shanghai New International Expo Centre — one of the largest convention facilities in the world. Property owner Kerry Land, looking to expand and develop its retail arm, engaged Woods Bagot to develop a strong retail identity through branding and interior design.
The design takes cues from the 19th-century design of Les Halles, the historic marketplace in the centre of Paris where merchants sold their wares and citizens would gather in what was the most robust civic space of that day. Woods Bagot developed the concept of an elegant retail warehouse, or ‘Luxury Loft’, employing market-style volumes of space with flexible and adaptable retail opportunities, including duplex spaces.
Today Kerry Parkside balances a family-friendly retail environment with international appeal for cosmopolitan young professionals. Recreational areas are offered that function as playgrounds, encouraging young families to visit and linger, while a combination of shopping and glamourous F&B options draws an after-work crowd.