With Ongoing Growth, Et Al Expands Into China

November 5, 2018

On October 25, at Woods Bagot’s newly opened Shanghai studio, Et Al Creative Director and Global Hotel Sector Leader Wade Little, Guest Experience Director Eva Sue, and Principal Billy Ip, along with media partner Interior Design China presented the opportunities of hotel development in China. His talk focused on the upcoming challenges in the industry and how the hotel collaborative Et Al offers a unique approach. Woods Bagot design consultancy rethinks the design and guest experience. One region that will especially need this kind of thoughtful attention is China.

According to Little, over 14 million new hotel rooms will be designed and built over the next ten years across the world—40 percent of which will be in China. With this realization, Et Al must consider how design will be advanced, how it can be approached with a 21st-century sensibility, and how the virtual world will affect people’s experiences while lodging in far-flung locations.

“The future of design embraces individuality and personalization… the advent of mass luxury… accessible to all…where products are replaced by experiences,” Little says.

Operators, owners, and guests are acutely aware of this transition and, as a result, looking for more than just traditional hotel design. Enter Et Al which provides decades of design consultancy experience that challenges the status quo by considering a holistic approach to problem-solving by melding architecture, interior design, branding, and styling.

Clients such as Shangri-La, Marriott, Dream Hotel, Ritz Carlton Hotel, Radisson Hotel, Melia Hotel, Alila Group, IHG, and other local developers attended the event to learn about how their businesses can benefit from these services.

Other notable Woods Bagot leaders that attended this event include CEO Nik Karalis; Director and Executive Regional Chair, North America Vince Pirrello; Director and Global Sector Leader, Workplace Interiors Sarah Kay; Principal and Global Design Leader Domenic Alvaro; and Principal and Regional Executive Chair, China Stephen Jones.