As the great urban migration continues to drive the growth of cities worldwide, global companies are seeking new approaches to the urban workplace and corporate campus. The Vertical Campus is an emerging typology for urban development. With the development of new cities as well as the transformation of existing downtowns, the key ingredients of housing, retail, dining and walk-to-work offices combine to enliven urban cores, spur investment and development, and raise the quality of life for urbanites.
The Council on Tall Buildings (CTBUH) held an International Conference in New York City. Principal John Britton and Global Workplace Leader Steve Hargis were invited to present a research paper titled, “The Vertical Corporate Campus: Integrating Modern Workplace Models into the High-Rise Typology.” They addressed the shift towards refining solutions for the urban environment where The Vertical Campus successfully integrates the physical qualities and social aspirations of the idealized campus in a vertical application. A peer-reviewed academic document, the paper was published this month by CTBUH (click on the link above to access the paper).
Steve and John described how Asian developers are leaping on vertical campus ideas to set their schemes apart from the competition in Skylines (page 28), an 80-page magazine produced for WSP's global marketing team, showcasing all the latest innovations and advances in high-rise building design and construction and is distributed to the global high-rise buildings community.
“They were very interested in having a corporate campus mentality,” said Britton. “The idea is to get this spiralling connectivity, more collaborative space, breakout space, dynamic space, more light and air throughout the building.”
Across Asia, innovative tower designs are increasing the connectivity between floors to meet the varied needs of modern business. What really sets a vertical campus apart from a conventional office tower is the connectivity between different floors. The PT Telkom Tower in Jakarta designed by Woods Bagot is a tailor-made response to one organization’s needs.
According to Hargis, the question is how do you become the go-to building? What sets your development apart from the next?
“That’s something that the corporate world is really struggling with on a horizontal campus. In a denser urban environment, it is much easier to get that work-live-learn-play model, which is one of the key components of making a campus work.” Hargis said.
About the Council on Tall Buildings and Urban Habitat (CTBUH):
The Council on Tall Buildings and Urban Habitat is the world’s leading resource for professionals focused on the inception, design, construction, and operation of tall buildings and future cities. Founded in 1969 the CTBUH is a not-for-profit organization who facilitates the exchange of the latest knowledge available on tall buildings around the world through publications, research, events, working groups, web resources, and its extensive network of international representatives. The Council’s research department is spearheading the investigation of the next generation of tall buildings by aiding original research on sustainability and key development issues. The Council's free database on tall buildings, The Skyscraper Center, is updated daily with detailed information, images, data, and news. The CTBUH also developed the international standards for measuring tall building height and is recognized as the arbiter for bestowing such designations as “The World’s Tallest Building.”