INTELLIGENT AIRPORT EXPERIENCE: Ubiquitous Connectivity
After buying tickets on their smartphones and using an app to get to the airport, passengers have come to expect a personalised mobile experience. Now, airports are starting to deliver, installing beacons that turn buildings into smart predictive environments that not only tracks a passenger’s movements, but can enhance the user experience by delivering relevant information to the right people at the right time in the right space.
As in the retail sector, much of the innovation is designed to encourage consumption. Germany’s Frankfurt Airport, for one, now offers a multi-channel retail platform that lets travelers click and collect items, or get them delivered to their homes. Miami International Airport, meanwhile, installed more than 500 Bluetooth data beacons to enable an app that serves as a passenger's personalized travel assistant. Users can get real-time flight updates, shopping suggestions, and navigation to their gate. Tesco’s virtual grocery store at Gatwick airport has won buzz and customers with its pitch:
“Come home to a full fridge.”
Terminal Transitions: Seamless Self Service
- Airport integrates beacons, creating smart predictive environments that communicates with connected passengers.
- Mobile communication creates opportunities for multi-channel retail at airports, including online purchases with home delivery.
- Technology enhances security and efficiency, letting airports track individual passenger movements.
Virgin Australia Pier Perth International Airport
The Perth International Airport integrates a new cloud-based technology that allows passengers to check in for multiple airlines on handheld devices from anywhere in the airport and potentially even in offsite locations facilitating an innovative technology-enabled user experience. Perth airport will roll out the technology to its international terminal and Terminal 2, potentially cutting the passenger processing costs by more than 25 percent while improving the passenger experience. Following phases will include automated bag drop facilities, automated boarding gates and mobile check-in-tablets enabling freedom, speed and efficiency in the airport operations and transforming the passenger user experience.