by John Britton, Principal and Steve Hargis, Global Head of Consulting
As the great urban migration continues to drive the growth of cities worldwide, global companies are seeking new approaches to the urban workplace and corporate campus.
In light of environmental and economic imperatives to develop taller and denser central business districts, a key challenge is merging contemporary workplace concepts, which emphasize large, open floors and high levels of connectivity, with high-rise typologies with smaller floor plates set around center cores.
This paper traces the evolution of the corporate campus and emerging design strategies for translating contemporary workplace models into a vertical campus typology that allows companies to realize the benefits of urban locations, while contributing to a more sustainable future.
The Vertical Corporate Campus is an emerging typology for urban development. Arguably the most sustainable workplace development model today, it has evolved as a direct response to continued rapid urban growth. The United Nations 2014 projections of an additional 2.5 billion urban dwellers by the year 2050 demonstrate an unprecedented migration that continues to drive the growth of cities worldwide.
With the development of new cities as well as the transformation of existing downtowns, the key ingredients of housing, retail, dining, and walk-to-work offices combine to enliven urban cores, spur investment and development, and raise the quality of life for urbanites. This is embraced by both the millennia! generation's desire to work and live there as well as aging baby-boomers returning to city centers for retirement. Both are after the same thing - proximity to the activity, amenities, and culture that cities continue to provide us.
As a result, cities throughout the world are embracing an increasingly dense future based upon leveraging verticality and integrating modern workplace models into this high-rise typology.