by Nik Karalis, CEO, Woods Bagot
People want spaces that are more tailored to how they live. We are shifting the focus of design to a more human-centered experience. Woods Bagot is defining new user experiences in architecture. In this new era of humanism, collaboration, interaction, flexibility and agility have become paramount to the success of the future user environments.
One of the greatest shifts in the marketplace in recent times has been the move towards the creation of a global ‘user experience’ economy. This shift – whereby we are now spending almost as much time online as we are offline – has highlighted the central role of technology in people’s lives. It means that everything we design for our clients needs to reflect the constant re-balancing between what users are demanding and what technology can offer them, and to put this at the heart of our approach. By establishing an environment in which the ‘smart creatives’ of our studios are continually inspired to explore new opportunities and develop new design approaches, we are creating a strong, competitive base on which to build our presence as architects and designers in the global digital experience economy.
The pace of technological change has been so rapid and widespread that it has affected the type and value of data collected about the user experience and how analysis of that data and the knowledge gained is applied and shared. Woods Bagot’s ‘Global Studio’ model has helped to make us one of the most collaborative and innovative architectural practices in the world. We are now making a significant investment in developing sophisticated tools which allow us to undertake complex spatial planning, modelling the impact of urban and architectural design on the way people use spaces over time.