July 7, 2017
Total Experience Strategy
The relationship between design, leasing, media and operations drives innovative strategies in existing and new properties.
The Total Experience Strategy aims to unify and strengthen the relationship between design, development, finance, leasing, media, and customer service in order to derive “relevance strategies” at existing and new properties. By blending these practices, owners and operators can facilitate and leverage real-time data to drive decisions. The customer journey is enhanced by “guest” comfort, the right tenants in the right location, is sensitive to customer elective time, grounded with local personality, and connects people via activity-based and digital place-making achieves a memorable outcome that is aligned with aspirations and desires.
The stages upon which our lives are played out are converging. Living, working, learning and playing become inextricably linked to the environments that we design and occupy. Adaptable space that performs from hour-to-hour, day-to-day and season-to-season is the new desire. A drive to harness market and design awareness enables the emergence of performance-driven retail-led proposals that balance the relationships between design, retail typologies, integrated media and social experiences – creating places of delight and surprise that exceeds all stakeholder expectations.
An Experience Narrative That Balances Relevance And Asset Management Efficiencies
- Focus on the “guest”
- Right Tenant Right Location mindset
- Something for someone, rather than everything for everyone
- Design/operations balance
A revisioning that provides a compelling experience narrative, a clear contextual identity and connection, creates spaces that support events, brand experiences, fun and relaxation, focusses on curated assemblage of offer and individualised customer services, all while ensuring project feasibility accommodates all facets of design direction and delivery.