Masdar City, Abu Dhabi
London, United Kingdom
Brooklyn, New York
The digital age of the disruptive economy drives the corporate imperative for rapid innovation. The world is changing rapidly; stability, ‘forecast ability’ and solidity are no longer the hallmarks of a great organisation. Now speed, agility and pace of innovation are the markers of success.
Technological innovation has been the catalyst for a fundamental shift in work mode from process to creation. The value of human intervention in the workplace is shifting towards the ability to create; to engage in human collaboration, critical thinking and complex problem-solving. Evolving the human condition impaired by access and information which disintegrates previous constructs into new economies and beliefs.
The future of workplace typologies will consider time as a crucial element of workplace design metrics; space and time is structured around projects incorporating time as a critical design metric in relationship to team operations and project-based spaces.
In the 21st century digital age, we need to get smarter about the way we operate space across time, business management and physical platforms. The imperative is to increase spatial utilisation, eliminate churn costs and create agility in business. The value to tenants is millions in saved churn costs, increased speed-to-market and higher spatial utilisation.
Corporate workplace response and profound change to Commonwealth Bank of Australia’s (CBA) organisational culture and mindset. New focus on innovation driven by the changing nature of the external technological environment due to new technologies and digital tools generating smaller, leaner, more agile non-traditional competitors who are now entering the banking and finance sector. The imperative for flexible spaces where employees and customers can come together to incubate ideas, develop new products and new ways of doing business is now of paramount importance. We will continue to see the uprise of new spaces to facilitate a place for creation and innovation to take place.
As well as more rapid innovation in the corporate world, we are seeing a massive disruption in the world of manufacture due to rapid prototyping and digital manufacture techniques.
Places where innovation (usually digital innovation) and making (or manufacture) and customers all come together in a place. A place focused on innovation and invention and customer experience.
For a long time – since the industrial revolution, in fact, we have lived in a world where designing (innovating), making (manufacture) and using (customer) have been disconnected. In fact, the more disconnected the better. Designing happened in suits in glass towers at computers (and then later in Hoodies in warehouses) and manufacture happened in industrial towns or even off-shore in China or Taiwan, and then later down the line the customer experienced it.
Places like Industry City and New Labs give us a glimpse of a future where these three things will be reconnected:
The possibilities for how this will penetrate into corporate non-manufacturing business are exciting.