Longfor U City

Designed for the Young and Young at Heart.

A significant project that will position another Woods Bagot mixed use within the Chongqing city area. Aligned with a multitude of programmatic requirements the development combines residential, for-sale and self-owned retail and Small Office/Home Office (SOHO) towers within a 60,500m² site. Offering a broad entertainment experience and lively social environment, the development is characterised by a vibrant, high fashion, lifestyle atmosphere coupled with economical and practical design.It generates a dynamic and contemporary retail atmosphere and challenges the client’s established retail presumptions, offering a new and exciting identity for their future developments. Crafting an elegant and softly curving facade, the team worked to provided Longfor with a modern and stylish aesthetic that is appealing and relevant. Featuring a 400m long retail street and two independently operated shopping malls, the design is focused around the ‘Social Hub,’ a vibrant and engaging social area that is interwoven between buildings at the heart of the project. Providing not only shopping, but also a gathering place for family and friends, the Social Hub is envisioned as a space for activity and as a communal focal point. 

Details.

Client

Longfor Group

Address

Chongqing, China

Area

293,600 sq m

Status

Under Construction

Completion Date

2017

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