Global Marketing Director

About Woods Bagot

Woods Bagot is a People Architecture company placing human experience at the centre of our design process to create and deliver engaging, future-oriented projects that respond to the way people actually use space.

With a team of over 850 experts working across 17 studios in Australia, New Zealand, Asia, Europe, the Middle East and North America, our Global Studio model allows us to work collaboratively across time zones and borders, using the latest technology to share design intelligence and strengthen our knowledge base around the world.

About the Role

As the Global Marketing Director for Woods Bagot (incl. ERA-co, Customs Bureau etc.), you will spearhead the marketing strategy, working closely with our global leadership team to drive growth and enhance our brand presence worldwide. Reporting directly to the Global CEO, you will oversee the development and implementation of comprehensive marketing strategies across various channels and markets.

This role requires a strategic thinker with a proven track record in global marketing leadership and a deep understanding of digital and traditional marketing landscapes.

Please Note: We are open to this position being based in either Sydney or Melbourne. Please indicate your preferred location in your application.

Key areas of Responsibility:

Vision, Brand, and Identity Custodianship:

• Partner with the Global Head of Brand to ensure that the vision, credo, and brand positioning are consistently reflected across all global markets. This includes conducting quarterly audits and reports, developing and implementing new initiatives, and maintaining robust oversight of brand standards. You will ensure that all marketing efforts align with and reinforce the brand’s global identity.

Growth Strategy & Customer Acquisition:

• Develop and execute top-of-funnel marketing strategies to drive lead generation in growth markets such as North America, Europe, and the Middle East. Define and manage the global marketing budget, establish metrics for success, and connect strategies to our global CRM system. In more mature markets such as Australia and China, create powerful lead nurturing strategies to advance existing client relationships and maintain leadership.
• Collaborate with the global client stream leadership to align marketing efforts with business objectives.

Digital Strategy – Metrics Development and Measurement:

• Oversee the creation of a global omni channel digital strategy in collaboration with the Global Digital Marketing Lead. Ensure clear metrics and measurement are in place to support client acquisition and retention goals. Key digital initiatives include:
• Paid Search: Manage and optimise paid search campaigns to drive targeted traffic and conversions.
• Paid Social: Develop and execute paid social media campaigns to enhance brand visibility and engagement.
• Organic Search and Social: Oversee SEO and organic social media strategies to build long-term brand presence.
• Customer Journey Modelling: Utilise Microsoft 365 Journey Maker for automating and optimising customer interactions.
• Retargeting: Implement retargeting strategies to draw new clients into our marketing funnel to drive conversions.
• Content Development: Oversee the creation of engaging content across various platforms.
• Website: Manage CMS updates monthly and produce quarterly reports on website performance.
• Podcast: Lead global internal media efforts, including podcast and video content development.
• Measurement: Generate CEO quarterly analytics and results reports to guide strategic digital decisions.

Marketing Studio Management:

• Manage the Studio, overseeing the production of creative content such as videos, podcasts, social media content, and graphic design.
• Collaborate with the studio production leader to prioritise workflows and strategic goals.
• Develop quarterly reports to assess efficiencies and measure progress against objectives.

Public Relations and Reputation Management:

• Develop and implement a global PR strategy. Create localised media strategies for key regions including Europe, the Middle East, North America, China, and Australia.
• Manage storyline development, global news stories, and media training for leadership.
• Oversee PR agency relationships to ensure effective representation of the brand.

About You

You will be at the forefront of driving the success of a global brand. You will have the opportunity to lead innovative marketing strategies and work with a talented team to achieve outstanding results. If you are a visionary marketer with a passion for creativity and growth, we invite you to discuss this opportunity and contribute to shaping the future of the business.

You will be able to demonstrate:

• Bachelor’s degree in marketing, business, or a related field; advanced degree preferred.
• Extensive experience in global marketing leadership, preferably in a creative services or similar industry.
• Proven ability to develop and implement successful customer acquisition, growth and digital strategies.
• Strong skills in Marketing department management, content development, and PR strategy and execution.
• Excellent analytical skills and experience with CRM and digital marketing metrics.
• Exceptional communication, leadership, and project management skills.
• Proficiency in managing and inspiring cross-functional teams.

How to Apply

Applicants are required to submit a resume (ideally with a sample of your work) via our Global Marketing Director LinkedIn job post. Applications will be treated in the strictest confidence. We do not accept unsolicited resumes or names from agencies. All personal data collected by the Company will be kept confidential and only used for recruitment purposes.

Mandatory requirement: It is an essential requirement that at the time of applying for this position applicants must have the legal right to work in Australia (an Australian citizen or Permanent Resident).

Inspiration. Innovation. Inclusiveness. We are Woods Bagot.

Woods Bagot is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

At Woods Bagot, we are committed to creating an environment where difference is celebrated, valued and respected, practices are equitable, and our people feel like they belong. We accept that none of us is smarter than all of us. We believe building a diverse workforce is the foundation to creativity and innovative design – it is only by working together that we can realise the potential of our people, clients and communities around us. Through our inclusive leadership and our truly global studio network of strategists, experience designers and scientists, you will find your voice and have the support and flexibility required to bring your whole self to work and build an exceptional career.