Characterised by the contrasting themes of ‘Glamour’ and ‘Grit’, the fit-outs for Fox FM and Triple M radio stations, in Melbourne, co-exist in the new Austereo premises without any dilution of their iconic brand identities. Diametrically opposite in their musical selection and listening audiences, each station is uniquely ‘Melbourne-centric’ in the cultural scene it represents. The design evokes the intrigue of discovering a glamorous venue, tucked above a grimy laneway. This sense of irony illustrates the inexplicable cultural linkage between Melbourne’s glamorous face and gritty underbelly.
The interior design approach was to represent the two stations through a stark juxtaposition of black and white punctuated by surprising ‘reveals’ of each station’s brand colour. The elongated floor plate which runs the length of a full South Melbourne block is further exaggerated by a 70metre long ‘street’ that connects the various work areas. The studio spaces, designed by studio design specialist Peter Harvey, are key destination points along each station’s ‘street’, and sit alongside secondary meeting ‘venues’ brought alive with evocative graphic montages. In a workplace that must embody the constant flux of Melbourne trends, staff are encouraged to continue to ‘design’ their environment by utilising flexible display systems, graffiti walls and workspaces conducive to a high level of creative collaboration – all set to music. The effect is unashamedly theatrical and surreal, but deeply connected to the mantras of each station and the music and audience they represent.
Interior Design Awards Australia
Colour in Commercial Interiors, Commendation
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Area
3000 m²
Collaborative Partners
Peter Hervey - Specialist Studio Designer